Digital Marketing
Course Overview
This course provides a comprehensive overview of the rapidly evolving world of digital marketing. Students will learn how to create, execute, and manage effective digital marketing campaigns using various online channels such as social media, search engines, email, and content marketing. The course covers both the strategic and tactical elements of digital marketing, including market research, consumer behavior analysis, and data-driven decision-making.
Learning Objectives
- Master the Fundamentals of Digital Marketing
- Optimize Websites for Search Engines (SEO)
- Create Engaging Content
- Develop Effective Social Media Strategies
- Launch and Manage Paid Advertising Campaigns
- Use Analytics to Measure Success
- Implement Email and Mobile Marketing
- Build a Comprehensive Digital Marketing Portfolio
- Program Duration: 4 Months
- Teaching Mode: Physical
- Fee: NGN 150,000
- Schedule: Full-time (Weekdays) / Part-time (Weekends)
- Focus Area: Content Creation, Social Media Marketing, SEO, Analytics, and Paid Ads
- Tools: Google Analytics, Google Ads, Facebook Business Manager, Hootsuite, Canva, and Mailchimp
Career Opportunities
Graduates of this program can pursue roles such as:
- Digital Marketing Specialist
- Social Media Manager
- SEO Analyst
- Content Marketer
- Paid Advertising Specialist
- Marketing Consultant
This course provides participants with the tools and techniques to excel in digital marketing, ensuring they are ready to meet the demands of the modern marketing landscape.
Course Content
- Overview of Digital Marketing
- Digital Marketing Channels
- Customer Journey in Digital Marketing
- Understanding SEO Fundamentals
- Keyword Research
- On-page SEO
- Off-page SEO
- Technical SEO
- SEO Tools and Analytics
- Introduction to SEM and PPC
- Keyword Targeting for PPC
- Creating Effective PPC Ads
- Campaign Management and Optimization
- Google Ads and Analytics
- Social Media Platforms Overview
- Content Strategies for Social Media
- Social Media Advertising
- Building Brand Presence
- Social Media Analytics
- Content Marketing Strategy
- Types of Digital Content
- Content Creation and Optimization
- Content Distribution Channels
- Measuring Content Performance
- Introduction to Email Marketing
- Building an Email List
- Creating Effective Email Campaigns
- Email Automation and Segmentation
- Email Marketing Tools
- Introduction to Web Analytics
- Google Analytics
- Conversion Rate Optimization (CRO)
- Attribution Models in Digital Marketing
- Introduction to Mobile Marketing
- Mobile App Marketing
- SMS and Push Notification Campaigns
- Mobile Advertising and User Behavior
- Overview of E-commerce Marketing
- E-commerce SEO and Product Listings
- Conversion Rate Optimization for E-commerce
- E-commerce Analytics
Developing a Digital Marketing Strategy
Budgeting and Resource Allocation
Measuring and Optimizing Campaigns
Future Trends in Digital Marketing
Capstone Project and portfolio design
Digital Marketing Career Facts
20
M
Job Openings Globally
$ 3
B+
Revenue Yearly
$ 56
K
Yearly Salary
TOP 10
Recommended Skill for 2025
